Get to know me…

A woman and a young boy sitting on a funicular ride with city buildings and a body of water in the background.

I’m a Norwich-based writer, living with my partner, two wild children under five and a cockapoo named Scout.

I’ve been freelancing since 2017, and I absolutely love it. It gives me the work-life balance I need - and the space to focus on my creative film projects in between client work.

I started out in television in 2010 in Hong Kong and then London, but quickly realised my heart was in creative development - writing the stories, not just producing them. So I hot-footed it to UEA and completed a Master’s in Creative Writing. 

Since then, I’ve been working closely with creative communities to think, write and design across a brilliant range of products and platforms. I’m especially keen on charities and the arts. And I’m always up for trying something new.

Two young children in rain gear sitting on a small log in a dense, wet forest with lots of greenery and fallen leaves.

From the late-night push-and-pull with designers, to unravelling spirited briefs from creative directors - what I really live for is the one-on-one time with other creatives where we unpick and re-stitch ideas together. I’ll always prioritise nurturing those relationships as a project unfurls.

I used to be very process-driven (and there's a time and place for that), but I’ve come to value a slower, more intuitive pace - one that lets ideas simmer and rise when the timing is right. I really get behind Graham Wallas’ 1926 model of the creative process:

Preparation → Incubation → Illumination → Verification

I like - and need - to get to the heart of the matter. To understand something fully before I write with conviction and turn readers’ heads.

Away from the writing desk, I’m all about the natural world and my local community.

I need solitary time - growing veg, hanging out in wildish places, casting the odd wellbeing spell - but I’m also rooted in the idea of building something meaningful, together with my community.

So if you think we’d vibe, let’s chat.